Nov
10
2026
New ShowingTime Agency Selection Option
We’ve added a fourth option to the Agency dropdown in ShowingTime: Agent of the Firm.
This option is intended for situations when you are showing a listing from your own firm and are acting on behalf of the firm, but do not have a buyer agency agreement with the buyer.
Previously, the available options were Pre-Agency, Buyer’s Agent, and Subagent. The new option helps distinguish an agent affiliated with the listing firm from a true subagent.
Under Wisconsin law, a subagent is a firm engaged by another firm to provide brokerage services in a transaction but is not associated with that principal firm. For example, an agent from an outside firm working with a buyer who is a customer may be acting as a subagent of the listing firm.
When should you select Agent of the Firm?
When you are affiliated with the listing firm, are showing one of that firm’s listings, and do not have a buyer agency agreement with the buyer, select Agent of the Firm.
This additional option provides a more accurate way to identify your agency relationship when scheduling showings.
Important Reminder: Agency relationships can vary depending on the circumstances of a transaction. Agents should always consult with their managing broker or brokerage for guidance on which agency option to select in ShowingTime.
Please be sure to select the option that best reflects your agency relationship in each transaction.
