Need a quick reference to help keep your listings compliant? SCWMLS has added three new documents to help you navigate listing requirements with confidence!
Stay informed! The SCWMLS Listings Page is the official source for the most up-to-date listing rules, policies, and information. Be sure to visit regularly to stay current and compliant!
Oct
22
2026
NEW SCWMLS MEMBER BENEFIT: Turn Your Listing Photos Into Scroll-Stopping Videos!
Ready to make your listings stand out? SCWMLS members can now take advantage of AutoReel, an AI-powered tool that transforms listing photos into professional-looking marketing videos in minutes! Create eye-catching reels for social media, showcase your listings in a fresh way, and elevate your marketing without spending hours editing videos or hiring a professional.
More visibility. Less work. More ways to win business.
Sarah Childress Joins RASCW as Chief Operating Officer
We’re excited to welcome Sarah Childress, MBA, RCE, to RASCW as our new Chief Operating Officer, officially joining us November 16! 🎉
Sarah brings more than 20 years of experience in nonprofit operations, association management, board governance, and organizational leadership. As a former REALTOR® Association CEO, she brings valuable industry knowledge and strategic insight to our team.
With Sarah leading operations at RASCW and Cindy Miller serving as Chief Operating Officer of SCWMLS, we’re building an exceptional leadership team focused on strengthening both organizations, enhancing member services, and supporting continued growth.
Two experienced COOs. Decades of expertise. One shared commitment to excellence.
We’re thrilled to welcome Sarah to the RASCW family and look forward to all that’s ahead!
Please join us in giving Sarah a warm welcome! 👏
Oct
13
2026
Roomvo - Webinar October 15
Roomvo October 15th – Transform Listings. Inspire Buyers. Elevate Your Client Experience!
Join Roomvo for an exciting, guided training session and discover how to bring listing photos to life! See how easy it is to virtually restyle homes right from your listing images — swap flooring, experiment with paint colors, and explore even more possibilities to help clients envision their dream home.
Plus, discover how real estate agents across North America are using Roomvo to personalize their offerings, stand out from the competition, and create more engaging client experiences!
Important Update: Firm Terminations & Agent Transfers
Effective October 12, 2026, firms will be required to submit the appropriate termination documentation for an agent before the agent can be transferred to a new office.
Please ensure that the agent’s current firm has submitted the termination documentation before requesting a transfer to another office. This will help ensure our records are accurate, transfers are processed efficiently, and all parties involved have clear and consistent communication throughout the process.
This procedure is intended to help prevent delays, avoid confusion, and ensure that everyone is on the same page regarding an agent’s status and office affiliation.
Important Update: Firm Terminations & Agent Transfers
Effective October 12, 2026, firms will be required to submit the appropriate termination documentation for an agent before the agent can be transferred to a new office.
Please ensure that the agent’s current firm has submitted the termination documentation before requesting a transfer to another office. This will help ensure our records are accurate, transfers are processed efficiently, and all parties involved have clear and consistent communication throughout the process.
This procedure is intended to help prevent delays, avoid confusion, and ensure that everyone is on the same page regarding an agent’s status and office affiliation.
January 1: Understanding the 2027 Practice Changes
Big changes are coming January 1, 2027!
Join WRA attorneys Cori Lamont and Jennifer Lindsley for an overview of the new statutory requirements.
Whether you’re looking for a refresher or preparing for implementation, this session will help you understand what changes on January 1 and what it means for your practice.
Cindy Miller Joins SCWMLS as Chief Operating Officer
We’re excited to welcome Cindy Miller to SCWMLS as our new Chief Operating Officer, officially joining us Monday! 🎉
Cindy brings more than 20 years of association and MLS experience, with leadership roles at NTREIS and MetroTex, along with experience as a REALTOR® Association CEO.
Her expertise in MLS operations, technology, compliance, strategic execution, and leadership will be a tremendous asset as SCWMLS and RASCW continue to grow.
We’re thrilled to have Cindy on board and excited for all that’s ahead!
Please join us in giving Cindy a warm welcome! 👋
Oct
1
2026
RASCW Dues Invoices went out TODAY! (October 1st)
IMPORTANT DATES –
RASCW Dues Invoices Were Sent via Email: October 1st Didn’t get the email? Contact member@wisre.com for assistance ASAP!
RASCW Dues Payment Deadline: December 1st * *If enrolled in autopay, your payment method will be charged on this date. Membership dues are non-refundable and non-transferable. RASCW $100 Late Fee* Assessed: December 2nd *This late fee is non-waivable and non-refundable
If you have Autopay set up, please review your payment information through your HomeBase account. If you do not have a HomeBase account, please create one.
Need to update your contact information? Complete the Agent Change of Info form and submit it to member@wisre.com.
Why RASCW? Click HEREto discover the benefits & services that come from being a member!
Sep
25
2026
Important Reminder: RASCW Dues Invoices go out October 1st!
IMPORTANT DATES –
RASCW Dues Invoices Are Sent via Email: October 1st
RASCW Dues Payment Deadline: December 1st * *If enrolled in autopay, your payment method will be charged on this date. Membership dues are non-refundable or transferable.
RASCW $100 Late Fee* Assessed: December 2nd *This late fee is non-waivable and non-refundable
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If you haven’t already, please do the following before invoices go out on October 1st:
Invoices are sent out via email, so it is important that the email we have on file is correct.
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AUTOPAY –
If you have Autopay set up, please review your payment information through your HomeBase account.If you do not have a HomeBase account, please create one.
To update your payment information in HomeBase, please click HERE for instructions.
Autopay will run on December 1st.
If you do not have Autopay set up, but you would like it to be, please log into HomeBaseto set it up. If you do not have a HomeBase account, please create one.
Please click HERE for instructions on how to set up Autopay.
Autopay will run on December 1st.
Please remember that it is each member’s responsibility to ensure their payment information on file is accurate and up to date. Members are responsible for ensuring their payment is successfully completed on December 1st to prevent late fees or interruption of membership benefits. You will receive an email on December 1st if your payment is unsuccessful.
A late fee of $100* will be applied on December 2nd if left unpaid. *This late fee is non-waivable and non-refundable
Why RASCW? Click HERE to discover the benefits & services that come from being a member!
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THANK YOU!
From all of us at RASCW/SCWMLS, we thank you for your continued membership!
For any questions or concerns, please contact member@wisre.com or give us a call at 608-240-2800
Sep
22
2026
FOREWARN Just Got Even More Powerful!
FOREWARN has taken your risk assessment tool to the next level by adding two new features:
Search by address for a more complete picture of prospect risk with Household Risk Lookup
Auto-flagging addresses linked to correctional facilities in FOREWARN address history
With FOREWARN, you can:
Reverse incoming calls to verify prospects (name, phone, and address)
Instantly identify criminal history
Verify financial risks (bankruptcies, liens, judgments, and foreclosures)
☎️ Our Phone System is Currently Experiencing Issues
UPDATE:
Our phone system has been restored to full capacity.
Please call (608)240-2800.
If you are having difficulty reaching us by phone, please contact us via email, and we’ll be happy to assist you. We are working to resolve the issue and will provide an update as soon as we have one.
On Tuesday September 22, 2026 Paragon and Pargon Connect will be unavailable between 2:30 AM CST to 3:30 AM CST due to scheduled maintenance.
Sep
18
2026
REALTOR® Safety Month: Protecting Your Reputation and Our Market
September is REALTOR® Safety Month, and we want to share an important initiative we’ve implemented to protect you, our market, and the integrity of our MLS.
Real estate fraud is becoming increasingly sophisticated. Fraudsters target our market because it presents a perfect storm: high value transactions, public listings, and REALTORS® trained to trust. We’re seeing three primary fraud threats that can directly impact your business:
Listing fraud Bad actors post fake listings to steal deposits or manipulate market data
Account takeover Compromised REALTOR® credentials make fraudulent listings appear legitimate
Seller impersonation Fraudsters claim authority to list properties they don’t own
These aren’t just consumer problems. A single fraudulent listing can damage your reputation for months. It erodes trust with your clients and creates liability questions that keep you up at night.
That’s why we’ve implemented fraud detection and ownership verification technology to protect you.
Our fraud detection system flags suspicious listings within minutes of posting. This is critical. The difference between catching a fake listing in 10 minutes versus 10 hours is the difference between 50 views and 500. It’s the difference between a minor reputation hiccup and a market crisis.
When a suspicious listing appears, it’s removed quickly through our processes before it spreads and damages your professional standing. You get immediate notification so you can verify the listing, secure your credentials if they’ve been compromised, or pull the listing if you didn’t post it.
For seller impersonation fraud, our ownership verification system confirms that whoever is initiating a listing actually has authority to represent that property. It combines identity verification with property level cross referencing to catch what fraud detection alone might miss.
What This Means For Our Market
When we implement these defenses together, we’re sending a clear message: this MLS takes integrity seriously. Our subscribers know their reputations are protected. Our data stays clean and trustworthy. Our market operates at a higher standard than markets without these protections.
Real estate thrives on confidence. Buyers trust that listings are real. Sellers trust that their properties are protected. Agents trust that the market they’re operating in is fair and honest. When fraud goes unaddressed, that confidence erodes. When we take action, we strengthen it for everyone.
What You Should Know
You don’t need to do anything right now. Our fraud detection system is working behind the scenes to protect you. If your listing triggers a fraud flag, you’ll receive a notification so you can verify the activity immediately.
If you have questions about how these system work or what to do if you receive a fraud alert, lets us know.
Sep
16
2026
Broker Bot 💡"Prompt of the Week": Sharpen Your Listing Presentation
Have you utilized Broker Bot in your business? Put this powerful tool to work today!
Broker Bot can be found in the lower righthand corners of, the Paragon Home Page Message, SWCMLS.com, and RASCW.org.
Just look for the little blue logo.
Example Prompt:
“Broker Bot you’re the seller who thinks your home is worth more than the comps. Raise objections one at a time, and I’ll defend my price, then tell me how clear and confident I was.”
Broker Bot Response:
Scenario: You’ve recommended $385,000 on a 3-bed, 2-bath ranch. Your seller insists on listing higher because a neighbor sold for $420,000.
Seller:
“The Johnsons two doors down sold for $420,000 last summer, and they don’t even have my granite counters and stainless appliances. How is mine only worth $385,000?”
Your move: Explain your CMA. Comps from last year don’t reflect today’s market, and upgrades add value, but they don’t close a $35,000 gap.
Broker Bot — Provides an AI-powered assistant designed to help brokers and real estate professionals quickly access information, resources, and answers that support their day-to-day business.
Sep
16
2026
domii September Sales Series: The 2027 Seller Shift
Stop Waiting for Listings to Find You.
Join domii, for a live REALTOR® Growth Session designed to help agents find opportunities earlier, prospect more strategically, and build a stronger pipeline
Learn how to identify the homeowners most likely to sell in the next 30 days, and turn those opportunities into:
Conversations
Appointments
Listings
The market is changing, and the agents who build their pipeline before a property hits the market will have a serious advantage.
Join domii, for a live REALTOR® Growth Session designed to help agents find opportunities earlier, prospect more strategically, and build a stronger pipeline.
SCWMLS IS MODERNIZING THE WAY MLS DATA IS PROTECTED
South Central Wisconsin MLS just became the first MLS in the state to run its data distribution on SourceRE. We are now listing its data in the SourceRE Data Marketplace and layering in Data Dye™ forensic tracking, giving it a single place to manage licensing, vendor onboarding, and billing while keeping full authority over who receives its data.
Vendors and partners who rely on that data get simpler onboarding and access through RESO-certified APIs. Being first in Wisconsin is less about the technology and more about how it wants to be seen: intentional about how member data is accessed, distributed, and protected.
If you haven’t taken advantage of NextKey education, get started now! It was built for you—our members—with practical, relevant education to help you stay sharp, build your skills and keep growing.
And we’re just getting started.
👀 Coming in 2027: Be on the lookout for an updated NextKey landing page and 18 NEW course topics!
AND HERE’S SOME BIG NEWS…NextKey is officially going beyond Wisconsin!
We’re excited to share that RASCW has partnered with the South Bay Association of REALTORS® in California, bringing NextKey to more than 4,500 REALTORS® on the West Coast.
That’s a pretty exciting milestone for something that started right here at RASCW.
From the beginning, the goal behind NextKey has been simple: empower agents through education. In an industry that never stops changing, taking time to learn, pivot and grow matters.
We’re proud of what NextKey has become, even more excited about where it’s headed—and most importantly, we want YOU to take advantage of everything it has to offer.
Built for our members. Built in Wisconsin. Now reaching beyond Wisconsin. 💙
