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For questions on SCWMLS data feeds, contact mls@wisre.com or 608-240-2800
IDX allows Broker Participants, and their agents, to display MLS listings on their websites. IDX data feeds are available for Active, Pending, and Sold listings. SCWMLS IDX data is available via RETS or via API. Link to Complete IDX Rules
A VOW is a website, or a feature of a website, through which a broker Participant, or an agent of a broker Participant, is capable of providing real estate brokerage services to consumers with whom the Participant broker/agent has first established a broker-consumer relationship (as defined by state law). Via this VOW, the consumer has the opportunity to search MLS Listing Information, subject to the Participant’s/agent’s oversight, supervision, and accountability. Consumers utilizing a VOW website must access via a unique username and password as provided and maintained by the owner of the VOW website. SCWMLS VOW data is available via RETS or via API. Link to Complete VOW Rules
A BBO data feed is a customized feed for use within a broker Participant’s back-office software. Data provided via a BBO should not be displayed to the public. Examples of software that utilizes a BBO feed are market analytics and CRM (customer relationship management) platforms. Only an MLS Broker Participant can subscribe to a BBO feed. SCWMLS BBO data is available via RETS or via API. Link to Complete BBO Rules
IDX/VOW/BBO data feeds are available for data from just the South Central WI MLS, or for the WIREX coverage area. WIREX is a datashare between seven MLSs in Wisconsin. Only an MLS Broker Participant can subscribe to a WIREX feed. WIREX data is currently only available via RETS.
You want to allow consumers to search for MLS listings on your website, but you have no clue how to make it happen? The first thing we would suggest is to find a current website on which you like the way the listing search and display functions. The portion of the website that allows the consumer to search for listings is most likely provided by an IDX Vendor. An IDX vendor is a technology company that specializes in creating listing search and display functions on real estate websites. If you scroll to the bottom of the listing search or a listing display page, you should find the name of the IDX vendor. You, or the creator of your website, can reach out to the IDX vendor for information on integrating their IDX solution into your website. Some IDX vendors provide whole websites and some provide links to the ability to search and display listings. IDX vendors do charge for their services. Click here for a list of IDX vendors currently supporting SCWMLS members.
If you would like an example of a website currently being provided by one of the vendors on the IDX Established Vendor list, please contact the SCWMLS at (mls@wisre.com or 608.240.2800).
Along with the requirement to display the listing firm name in a prominent location, it is also required that the phone number or email address, as selected by the listing broker, be displayed with the listing firm name. Listing brokers can choose if they want their office phone, office email, listing agent phone, or listing agent email to be included in the MLS data sent for display on IDX/VOW public websites. This selection can be made within Paragon, by the broker or anyone in the firm with broker access.
If your office phone or email needs to be updated in Paragon, send that request to member@wisre.com.
The contact information selected will be sent to IDX/VOW website providers for each new listing added going forward, and each existing listing when next modified.
If you do not make a selection, the default is to provide no contact information.